Since 2010, Instagram has proved itself to be the quickest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So why is this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple legal right? Well that’s because it is. Instagram now has more sway over all its users who may have been using snapchat in tandem to the own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the root cause of Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this creates a loyal and highly active users list.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media. With high usage, there will be increased interest in advertising towards the app. However, competition in order to be ripe and businesses could have to find creative solutions to out compete their rivals in the visual involving social film.
How are you able to use it for Marketing communications?
Of course, if you wish to make use of this to advertise your company or a product, the other must consider how. This really is a visual platform consequently products are developing general for you to market that services. But services are not impossible market on the app, finding exciting solutions to bring your your service will catch the eye of the Instagram wearer.
Hashtags are often used on Instagram and getting in on trends or perhaps starting particular is a sure for you to engage an audience, in the similar strategy Twitter. However, one should be careful to check the hashtag to the visual content you provide, so it’s as simple as conserve money that use this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for the mobile data, hungry group. Only new and fresh content will attract eyes.
Finally, buy instagram likes stories are a great solution to personally build relationships with your audience, lasting only 24 plenty of. Stories should be used to keep clients updated daily on your business and reveal behind the scenes content to make the user feel as if they are part with the company.
Instagram can be used distribute almost anything, with an artless mind using a committed team, you can establish quite the excitement around your brand!
With a young, educated audience when using the app their very own mobiles daily, one are only able to predict sustained growth and loyalty looking at the users. There will be increasing opportunity utilize this app for business purposes along with the advice on this writer is to get in while its spicy! It will only increase so get into the market place before it gets more crowded.